Rebekah Renford [New Media]

What you’ve been looking for…

Aug 26 | 2008

Copywriting for Users (not search engines)

A featured post from the Citrus SEO blog by Netgenetix Media:

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Writing content that is keyword rich is sure to get you some headway when it comes to search engine optimization. However the Google engine weighs link-based popularity much heavier than just keywords repeated within your content. Many website owners who write their own content try to add in words that don’t necessarily need to be there – hoping they’ll help themselves in the optimization department.

Really, if you think logically about this, even if you fill your content with keywords for your website, once your users get there they won’t want to return because they don’t feel like they’re getting the information they need, at the rate they want. They’d have to dig through mountains of misplaced keywords and unnecessary content – which I can guarantee you very few readers will actually do.

Generating content for your users will keep them coming back and will generate more traffic (and more popularity!) since your users will spread the word about your useful and to-the-point information. This talk of spreading the word is usually done through links, whether through emails, blogs, or websites.

In some ways back links can be categorized as a black hat SEO technique and they come in the form of link baiting (through social content websites) and buying links from other websites. The key is genuine, sweat-of-the-brow, organic, back links which are given by choice.

If you don’t believe me, I’ll let Google tell you.

Posted under Development
Aug 13 | 2008

CSS Bombshell

Citrus has made an impression! It’s being featured on more and more CSS Gallery sites for its inspiring design and amazing CSS work. Here are a few sites it’s featured on:

CSS Mania

Most Inspired

Screenalicio.us

CSS Count

CSS Based

CSS Impress

CSS Leak

CSS Star

CSS Creme

CSS Brigit

Citrus SEO

Posted under Development, Industry
Aug 8 | 2008

Professional Blogger

I’m blogging about SEO for the company I work for, Netgenetix Media, on a separate website for our SEO services - Citrus SEO.

Check it out!

P.S. The design of the Citrus SEO website makes me feel so happy inside! Excellent job Justin!

Posted under General, Industry
Jul 31 | 2008

Discovery

I discovered this on my way to work one day. It’s in Burnaby on Edmonds. And I thought it was awesome… so I will share.

The picture seems to have blurred a little bit after uploading to my wordpress CMS so it’s not the greatest photo and I didn’t take any extra time to fix it. My apologies.

And I didn’t stop driving to take this picture, now that’s talent! (whether in driving or photography is yet to be determined) =p

Helvetica Iron Works

Posted under Fun
Jul 30 | 2008

Facebook’s New Tool

Facebook announced that they’ll be releasing a new tool called ‘Facebook Connect’ and it’s a way for web sites to ask users for their Facebook username and password and offer the ability to import their list of friends from Facebook, rather than other websites creating entirely new indentity verfication systems.

This means that certain companies, like the mobile service company Loopt, can use Facebook Connect so users do not have to re-enter their connections to friends when they want to track through Loopt’s service of finding friends and seeing what they are doing on a map with their mobile phone.

Facebook Connect goes two ways — information about a user’s activity on other web sites will go back and appear on the “news feed” on Facebook, where it is seen by that person’s friends on the service. However, learning from their previous mistake of Beacon advertising, Facebook is going to give users full control of what they share.

Mark Zuckerberg also mentioned that Facebook would be introducing a new “Great Apps” program as an incentive for developers to create more meaningful and useful tools or applications for Facebook. Certain applications such as Causes, a charitable giving tool, and iLike, a music sharing service, have already been given the priveledge of being part of the “Great Apps” program. As a result, applications given the designation of being in the “Great Apps” program will have better visibility and recieve a graphical “badge” to display their participation in the program.

Peronsally,  all this “Great Apps” talk makes me happy. I’m so tired of seeing stupid useless applications like ‘zombies’ and ‘buy your friends’ that clog up my profile or my requests pending channel. Some are fun yes, but I really don’t see the fun in either of the two above mentioned applications or any others like it.

And as for Facebook Connect - I wish Mark Zuckerberg luck for success with it, but we shall see how it works and if it’s accepted by users.

For now, Peace. Peace Out

View the original article on Facebook Connect.

Posted under Development, Industry, New Technology, News