I’ve often asked the question ‘why?’ when it comes to Apple. I love that company, you might call me an evangelist for their products, and I’m not the only one. No matter what Apple creates or sells, I cannot help but want it.

I saw this video quite a while back, however I just remembered it now. Simon Sinek’s points and his theory of the golden circle make total sense and I wish more businesses followed this rule. It would be nice if products or services were marketed as something for a cause or a ‘why’ rather than just because it’s new and the consumer should want it. What’s the why? – for Apple, I would say it’s innovation and growth in technology.

Here’s the video, I strongly recommend you take a few minutes to watch it. It’s 18 minutes long, but even if you only get 5 minutes into it, you’ll understand.

I wish I could say that today’s blog post was brought to you by an iPad 2…. but I can’t, because it wasn’t. (Dear Santa…)

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