Rebekah Renford [New Media]

What you’ve been looking for…

Archive for September, 2008

Sep-26-2008

Adobe to release CS4

Another expensive upgrade. If my memory serves me correctly CS3 came out only about a year and a half ago. And I know for a fact that the changes between CS2 and CS3 weren’t hugely significant suite-wide. And from my impression so far of the marketing and advertised features for CS4, I can’t see this ‘upgrade’ being much different than the last one.

There are some cool new features for sure but nothing that I think is worth paying the high adobe price for at this point, especially after it’s first launched. From what I understand Adobe alternates upgrades for Flash between developers and designers. Flash in CS3 was upgraded for developers - this one, for designers. So, of course, it would make sense that designers would be stoked for the cool new release of the Flash in CS4. However in my browsing of the new features I didn’t find much in the rest of the suite that really stood out at me (not for these prices anyway).

A friend of mine who is a software developer keeps telling me Adobe won’t last. At this rate - I’m starting to believe him, despite the industry standard.

Posted under Development, Industry
Sep-12-2008

Spell Check

I was walking home late at night the other day and came across this sign. The picture isn’t that great cause I took the picture with my cell phone but it captures the idea.

Seriously - does no one spell check or even use common spelling/grammar knowledge when printing/painting these things?! Sheesh…

Spell \'length\' much?

Posted under Development
Sep-8-2008

How to get your customers back (the easy way)

I don’t think I’ve ever met anyone who’s had a completely flawless experience with Telus. And I’m pretty sure Telus has lost a lot of customers for their unchanging ways of arrogance, inconvenience, and not-so-great customer service.

So… in the eyes of Telus, how would you attempt to regain your customer base? Well you COULD go about the hard but more rewarding way of regaining their trust and respect through many different facets. OR you could, say, just create a new service provider?

Some of you may have noticed in the recent year or so that a new mobile service provider has come out of THIN AIR with more ads in all mediums than is countable (seriously I can’t turn around or turn on the radio with seeing or hearing about it). It’s called Koodo.

And guess what. Koodo? Owned by none other than Telus.

Get your customers back the easy way by fooling them into something bigger and better that is really just you with a new hairstyle. Woohoo!

Posted under Industry, Marketing