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Copywriting for Users (not search engines)
A featured post from the Citrus SEO blog by Netgenetix Media:
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Writing content that is keyword rich is sure to get you some headway when it comes to search engine optimization. However the Google engine weighs link-based popularity much heavier than just keywords repeated within your content. Many website owners who write their own content try to add in words that don’t necessarily need to be there – hoping they’ll help themselves in the optimization department.
Really, if you think logically about this, even if you fill your content with keywords for your website, once your users get there they won’t want to return because they don’t feel like they’re getting the information they need, at the rate they want. They’d have to dig through mountains of misplaced keywords and unnecessary content – which I can guarantee you very few readers will actually do.
Generating content for your users will keep them coming back and will generate more traffic (and more popularity!) since your users will spread the word about your useful and to-the-point information. This talk of spreading the word is usually done through links, whether through emails, blogs, or websites.
In some ways back links can be categorized as a black hat SEO technique and they come in the form of link baiting (through social content websites) and buying links from other websites. The key is genuine, sweat-of-the-brow, organic, back links which are given by choice.
If you don’t believe me, I’ll let Google tell you.
